Olympic medallists Tom Daley and Rebecca Adlington are encouraging you and your family to ‘just keep moving’ as the ASA, Disney and Change4Life launch a summer of activity, including interactive family swimming sessions and a range of brand new 10 Minute Shake Ups, inspired by the new Disney·Pixar film, Finding Dory.
This is the third year that Disney and Change4Life have worked together to inspire families to be more physically active through, but it’s the first time that swimming has been involved.
Click here to find out more information about Finding Dory inspired swim sessionsTom Daley is excited about encouraging children and families to be active and get involved in the Finding Dory inspired swimming sessions.
“I’m a massive Disney fan myself and can’t think of a better way to get kids enjoying being active than combining their favourite stories and characters with exercise,” said Daley.
“For me, showing that sport is not a chore and really has a fun side is an important message and I’m thrilled to be supporting this campaign.”
To coincide with the launch of the campaign, Disney, Change4Life and the ASA commissioned a survey of more than 1,000 parents and children aged between five and 11-years-old on their attitudes towards physical activity.
The survey revealed that over half of children (59 per cent) admit they miss school PE lessons during the summer holidays, and 73 per cent want to do more physical activity.
Over half of children (55 per cent) also said that swimming is one of their favourite ways to keep physically active, while 39 per cent said that they would want to go swimming more often if they could go with family members.
Speaking about the swim sessions and the ASA’s partnership with Disney and Change4Life, ASA Chief Executive, Adam Paker, said:
“Swimming is one of those brilliant activities that you can enjoy at any age, making it fantastic for families. We wanted to make the Finding Dory inspired swim sessions as fun as possible, creating a range of activities that use key swimming skills supported with the excitement of storytelling – reminding children that swimming isn’t just about learning to swim lengths, it’s about having fun. Children will learn new skills and become more confident in the water whilst having a great time with the family.
“We know that swimming is a great way for children to stay fit and it’s encouraging that more than half of children see swimming as one of their favourite ways to keep physically active during the summer holidays.
“We hope that families will join in these sessions and take away new ideas that they can continue to do any time they go swimming.”
The research also revealed that finding ways for children to be active is a challenge faced by families, with 61 per cent of parents saying they struggle for ideas during the school holidays.
Mum and double Olympic gold medallist, Rebecca Adlington, is supporting the campaign and thinks it is a great way to help families stay active this summer.
“It’s important to show children that physical activity does not always have to be competitive and serious – and that ultimately it should be fun,” said Adlington.
“As parents, we should inspire the future generation to get active and there’s no better time to start than during this summer of sport. I know it’s not always easy, but this campaign provides families with simple ideas and opportunities to enjoy being active together over the summer, whether that’s in the pool or outside.”
- The Finding Dory inspired swim sessions run between 22 July – 4 September. To book a session visit: www.disney.co.uk/justkeepmoving